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The Black Swan 2 Project

IPBC Members must sign into their Member Profile and select Groups from the Community Section to access the webinar recordings and associated files for the Black Swan project.

The five 2013 - 2014 selected participants...

Phyllis Balkwill CPBLeanne Borden CPBMelissa Michalski CPBCarrie Mulrooney CPBCrystal Ready CPB

The Black Swan 2 Project
is designed to take five qualified candidates and transform their practices to a value
based business
model over a twelve month period. The candidates learning processes
and outcomes will be shared with our members and the members of our program sponsors.The IPBC value-based mentoring program will be taught by  Mr. Ronald J. Baker, a leading expert in this field. He is one of the Founders of the VeraSage Institute, a think tank for revolutionary thinking for professional knowledge
firms and a world renowned writer and speaker on value pricing and the knowledge professional.

The Black Swan 2 Project Mission:
To help bookkeepers and accountants improve both the quality and the profitability of their practices.

The Black Swan 2 Project Goal:

To help bookkeepers and accountants learn how to create more
value for their customers, increase customer satisfaction levels and capture the added value in their fees.

The Black Swan 2 Project Objective:

To help bookkeepers and accountants move from low-margin, commodity-type services and low levels of customer satisfaction to value-based services and value-based pricing with higher margins and higher levels of customer satisfaction.


Mr. Baker will mentor the five candidates and provide them with information and education they need in order to transform their practices into a value-based model. We will be using the methods, tools and information from his latest book "Implementing Value Pricing: A Radical Business Model for Professional Firms".


He will guide them through the theory and how to apply it to their practices.  This will include general educational sessions and also specialized personal sessions.These sessions will go through the processes needed to convert to a value based system.


The program will help participants take the value pricing and knowledge professional concepts and incorporate them into to their own practices.  We intend to achieve this by tracking the candidate's progress, accesses to a resource library, on line webinar lectures, development of a value pricing and knowledge professional community through forums,discussion panel webinars and Facebook social media.

Converting a traditional hourly or fee based knowledge practice to a value based business model is a challenging process and it may not be for everyone. This program is designed for the professional who understands the concepts and theory of Value Pricing and is looking to transform their practice.


The candidates will be screened and required to meet a minimum set of criteria to be eligible for the program. This is to assure the Black Swans have the needed commitment to follow through with this program. We also want to optimize the relate ability between the participants own practices with that of the Black Swans.


We will develop key metrics to track the performance of this program. This will help us evaluate the Black Swans progress, relate ability to the participants own practices, spot trends, hot topics and focal points in the process. As well as provide insight on further improvement and development of the program.

Ronald J. Baker started his CPA career in 1984 with KPMG’s Private Business Advisory Services in San Francisco. Today, he is the founder of VeraSage Institute, the leading think tank dedicated to educating professionals around the world. He has toured the world, spreading his value-pricing message to over 110,000 professionals and is committed to helping IPBC members and professional bookkeepers break free of practice methods that limit and hurt their businesses.
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