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IPBC Staff


Valoree McKay, CAE - Chief Executive Officer

Valoree is a highly accomplished, bilingual, senior executive in association management with twenty years of experience. Most recently, as Executive Director for the Canadian Library Association, she has just concluded a review of CLA’s organizational structure and developed a concept for the future structure and focus of a national library association. She successfully brought together stakeholders to take ownership and redefine the national association’s value model in partnership with CLA’s Executive Council.

Her experience leading a national certifying body, in addition to her ten plus years working with certifying bodies, will be an asset to IPBC as it moves forward in achieving its strategic goals around certification of the profession and promotion of IPBC certification as the gold standard in Canada.


Jeff Caverly, CPB - Controller

Jeff joined the team of the IPBC in the position of Controller in June 2015, after having volunteered on the IPBC’s Board of Directors in the capacity of Treasurer for just under 2 years.

Jeff’s wealth of bookkeeping/accounting and management experience began in 1984, straight out of high school, gaining 20 years of experience, having progressed from junior through to management level accounting positions with some of Canada’s largest telecommunications providers.

Subsequently transitioning to small business entrepreneurship, and a bookkeeping and advisory services practice of his own, Jeff obtained his Certified Professional Bookkeeper CPB designation early in 2013.

Being a bookkeeping/accounting professional himself, Jeff has extensive and very relevant experience with respect to the challenges the members of the IPBC, and their clients, face on a daily basis. 

Email Jeff Caverly


Sarah Alvarado - Manager - Marketing, Communications & Brand

A communications specialist and strategic planning expert, Sarah is a creative thinker with extensive project management experience. She joined the IPBC team in March 2018 as the Manager, Marketing & Communications and brings her skills to help enhance communications and drive innovation at the IPBC.

Sarah has a passion for storytelling and relishes the challenge of taking complicated topics and creating messaging that is clear, digestible and engaging for target audiences. She has extensive experience leading brand marketing, web design, and strategic planning initiatives and is excited to join the IPBC team.

Her diverse professional background includes healthcare communications, multimedia production for learning products and programs, and client education for sourcing, hiring and integrating internationally educated professionals. She holds a degree in health sciences and has professional training in knowledge translation, project management, and leadership.

Email Sarah Alvarado


Anita Andriash - Senior Administrator, Events Manager

Anita has extensive experience as a high-level hands-on executive manager in the corporate world and as a high-tech business owner. She earned numerous achievement awards for her creative management style and sales abilities over the years.

Since joining the IPBC team in June 2010 in a membership sales role she quickly learned to wear many hats. As Senior Administrator Anita is the "Go To Gal" when it comes to trouble-shooting & implementation; she has the experience, knowledge, understanding, and foresight to manage all aspects of the IPBC membership platform. 

Anita is also responsible for managing administrative staff, the IPBC annual conferences and maintaining the website. She thoroughly enjoys providing support to IPBC members and thrives on administrative challenges and special projects at the IPBC.

E-mail Anita Andriash  or call 1-866-616-4722 ext. 109

John Zottola - Membership Sales, Regional Expansion Manager

John joined the IPBC team in October of 2011 primarily with the responsibility to increase member retention and grow the membership base in Canada and is currently the Sales and Regional Expansion Manager.

After John achieved a marketing honors degree in administrative studies from York University, twenty plus years with high caliber organizations has provided the experience to take the IPBC to the next level and the IPBC membership has tripled over that time.

John’s career accomplishments in Sales/Marketing/Management/Key Accounts has been a key factor in identifying current industry trends and their impact on the critical role of the bookkeeper in the field and delivering IPBC programs to match those evolving needs. Redesigning the Errors and Omission program for members is one such example.

John’s current mission of expanding regional chapters nationally and delivering more critical information via webinars than ever before, are designed to maximize the bookkeeper’s success in a dynamic and changing field and taking the IPBC relationship with its members to the next level.

Email John Zottola or call 1-866-616-4722 ext. 111

Melanie Frier - Member Services, Administrative Assistant

Melanie joined the IPBC in March 2016 as Member Support.  Melanie is a multi-faceted and accomplished professional with over 15 years of experience providing superior executive and administrative services.  Melanie is highly motivated, organized and driven with no fear of challenges or obstacles. Melanie looks forward to building new relationships within the IPBC organization.

Email Melanie Frier or call 1-866-616-4722 Ext. 112






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